Topshop Singapore

It has about 300 tortes in the United Kingdom and over 100 international stores worldwide including Singapore. It launched in 1964 and is considered the first fast fashion brand in the history of fashion. The goal is to produce catwalk trends as fast and cheap as possible. In this report, our group conducted a survey about Tops to find out its target market and the perspective of these target market towards the brand. We basically asked people around school and friends around Singapore to answer this survey. We were able to asked 74 people in total to share their perception towards the brand plus basic information about them.We will be explaining the results in different segments and some findings about the brand. Consumer Demographics Tops appeals to students and professionals which can range from 16-30 years old. The line mainly focuses on women who are not yet married with the income range of SAG 12,000 to 62,000 per year. Target audience is young fashion-conscious ladies on a bud get (Perez, 2013). It can also target older group ranging from 31 to early ass since Tops targets women who cannot be defined by her age but instead her attitude (Perez, 2013). Consumer Chirography's Tops targets women who are addicted to fashion.According to Perez (2013), Tops targets two segments from the 8 segments of Val's II, which are achievers and experiences. Experiences spends a big amount of their income on fashion, entertainment and social life. They like looking good and having nice possessions. While achievers on the other hand are active on purchasing. They like showing their shows why they like shopping with their friends rather than their families. Regular consumers of Tops often aims to have a unique style which are influenced by trends and the current weather. They often go to Tops to seek for the latest rends so they can be ahead of the game.Some of them may not only have the love for fashion but also for music, film and food too. They love to shop for the latest fashion trends almost every month and opt for the unique not a specific style. Consumer Perception of Brand According to the survey that we did recently about Tops, Singapore residences are aware of the brand and most of them have bought something from Tops, although not a lot of them remains as a regular consumer of the brand due to some circumstances. Though, they still find Tops affordable and stylish, most of them onto consider it as their go-to brand when shopping for clothing.They're somehow in between depending on the products available up for grabs. It is considered as an affordable luxury brand and a major trendsetter for the fashion world. Page 10 Competitors Since Tops is a fast fashion brand, it has many competitors like Forever 21, H, Berserk, Starvations, Ezra and many other more. These competitors offer almost the same thing from price, place, and promotion. These brands gives consumers more range of products which they often compare and can steal customers from Tops. Singapore residences often shops more in Forever 21 and H since They offer almost the same thing so consumer tend to go for the cheaper. Although, some consumer still sticks with Tops when they opt for the latest forward- thinking trends while some who wants more ranges shops in both. Other brands such as Marc by Marc Jacobs and Juicy Couture can still be a competitor of Tops even though they are breech brands since it gives consumers more options. Customers' Opinion of the Marketing Mix Base on their ratings, Tiptop's store locations here in Singapore are placed on the eight area where shoppers usually demand for it.The variety of products that they offer are still satisfying for consumers and the quality of the products still remains remarkable. Although, customer are often not that satisfied with the services Tops offers in their stores and its merchandising. Also, the price of the products they sell are still a bit high considering that their mainline is affordable fashion for y oung women. They are not doing a very good Job on their promotions as well here in Singapore since not everyone knows about the promotions they do, like their latest collaboration with Car Delivering.The promotion of the brand here in Singapore is not as wide as their promotions in the USA or other countries. Tops consumers enjoy both in-store and online privileges. Page 1 1 Conclusion Many fast fashion brands are in competition with Tops, and this is a big threat for the brand. Although, Tops is still unique and is still growing as time passes by, status. However, the only draw back within the brand is its failure to provide prices that accommodate their large student market (Miraculous, 2009). As for recommendations, Tops should lower their prices to earn more customer so that hey would go back.

Who Made the Mistake

NAME: ZEENAT AMEEN MOHAMMED ID NO: 7401 COURSE NAME: CROSS CULTURAL COMMUNICATION TOPIC: WHO MADE A SERIOUS MISTAKE? LECTURER: DR. SHARON CASE STUDY: WHO MADE A SERIOUS MISTAKE? 3. 1IDENTIFYING THE FACTS OF THE CASE: The facts of the case are: * Jean safari was investigating a serious error made by a Japanese worker at the Japanese subsidiary of a US multinational. * A component had been inserted upside down, and the entire batch has been pulled out of production to be reworked. * The cost of repairing is on the high side. * The director claimed not to know who was responsible for the damage. The group did not tell him the specific woman involved. * The whole group has accepted responsibility of the event. * The woman concerned tried to resign from work but her coworkers coax her back again, the groups is aware that she is new and they did not help her enough or look out for her or see that she was properly trained. * The entire group decided to take responsibility and apologize to j ean. 3. 2 STATING THE PROBLEM The problem in this case is that Jean needs to find the culprit who fixed the component upside down. 3. 3 SETTING THE OBJECTIVESThe objectives of this case are to find out the culprit and for the culprit to be punished in order to avoid future reputation of the same event. 3. 4 IDENTIFYING THE AREAS OF CONSIDERATION IN THIS CASE The problem in this case is that jean wants to know the culprit in order for her to punish the person involved to avoid any similar case in the future, but the plant manager regards this as not important if the culprit has realized her mistake, but on the other hand, Jean Safari thinks its important for her to find out the person, and take an action against her.Jean Safari is a UNIVERSALIST and believes in INDIVIDUALISM also meaning she is concerned about the rules of the firm and the person involved should be punished individually, but the plant manager and the remaining workers are PARTICULARIST and they believe in COMMUNATALI SM, they believe in the relationship they have with one another and they work as a group which makes them COMMUNTALIST in nature.UNIVERSALIST: In Universalist culture, the rules apply equally to the whole †universe† of members, regardless of relationships General rules, codes, values and standards †What is good and right can be defined and always applied† In a Universal society such as the U. S. , rules and contracts are developed which can apply in any situation. There is a belief that what is good or true can be discovered, defined, and applied to every situation.Because of their Universalist approach, in a business situation Americans will want to rely on a contract to communicate the terms of an agreement and to define the relationship between the parties. PARTICULARISM: Particularism is based on logic of the heart and human friendship. China is a particularistic culture where people look at relationships and circumstances in a specific situation to decid e what is right. For the Chinese, the legal contract communicates a starting point for an agreement. As circumstances change so too should the terms of the agreement.For the Chinese, the situation and the particular individuals involved are what define relationship. INDIVIDUALISM: Individualism is a theory maintaining the political and economic independence of the individual and stressing individual initiative, action, and interests also conduct or practice guided by such a theory. Individualism places great value on self-reliance, on privacy, and on mutual respect. Negatively, it embraces opposition to authority and to all manner of controls over the individual, especially when exercised by the state.As a theory of human nature, individualism holds that the interests of the normal adult are best served by allowing him maximum freedom and responsibility for choosing his objectives and the means for obtaining them. COMMUNATALISM: Communitarianism is an ideology that emphasizes the co nnection between the individual and the community. That community may be the family unit, but it can also be understood in a far wider sense of personal interaction, of geographical location, or of shared history. 3. 5 PROPOSING THREE ALTERNATIVE COURSE OF ACTIONS ST ALTERNATIVE: The first alternative would be to use PUNISHMENT (SUSPENSION) because if the culprit is being suspended from work he would not be paid for those days that he wont be around because it would be considered he is not working for the main time he would not be around this would help in disciplining of other workers in the organization and it would avoid further mistakes and lack of concentration and new employees would be watched thoroughly and all the existing workers would help the new ones and get them on track to do the new job. nd ALTERNATIVE: The second alternative could be CONSIDERATION, the culprit could be considered so as to allow the worker with the impression he would not repeat the same mistake agai n.The advantage of this is the worker would be happy to work in the firm knowing that the firm considered him and this also would motivate him/her and other coworkers but also consideration might also have a negative effect, if the workers know that they are always considered when they make a mistake every worker would make a mistake and would expect to be considered employees will develop a sense of rebellion in response to punishment rather than seeing it as a deterrent to a particular activity. rd ALTERNATIVE: The third alternative should be WARNING a culprit could be seriously warned not to attempt doing such offence again and if he repeats it a serious action would be taken against him/her I this way the culprits and the other co workers would be very careful in their dealings in the firm, the disadvantage of this might be, some workers would not adhere to the rules and regulations of the firm knowing that the highest thing that can happen would be a warning letter. 3. 6 CHOOSI NG AND RECOMMENDING THE BEST SOLUTIONThe best solution to this case is WARNING and SUSPENSION because if the culprit is warned she would not repeat such offence again in future since it would be clearly stated that if the offence is done again a serious action would be taken, if the culprit is punished this would make other workers scared and some might even leave the organization which would be at the risk of the organization in general, and also if the worker is suspended this would bring a huge difference in the attitude of workers in the organization since they know that a serious action would be taken against them therefore they would be more careful when they are doing the job.BIBLIOGRAPHY bukchin, m. (2012, october 25). http://www. via-web. de/universalism-versus-particularism/. Retrieved march 22, 2013, from http://www. via-web. de/universalism-versus-particularism/: http://www. via-web. de/universalism-versus-particularism/ media, d. (2012, september 5). http://www. meez. c om/community. dm? furl=http%3A//forums. meez. com/forums/serious-topics/6221608-individualism-vs-communalism. html. Retrieved march 22, 2013, from http://www. meez. com/community. dm? furl=http%3A//forums. meez. com/forums/serious-topics/6221608-individualism-vs-communalism. html: http://www. meez. com/community. dm? furl=http%3A//forums. meez. om/forums/serious-topics/6221608-individualism-vs-communalism. html mitchel, c. (2011, august 6). http://www. theaustralian. com. au/national-affairs/opinion/individualism-versus-communalism/story-e6frgd0x-1226109346928. Retrieved march 22, 2013, from http://www. theaustralian. com. au/national-affairs/opinion/individualism-versus-communalism/story-e6frgd0x-1226109346928: http://www. theaustralian. com. au/national-affairs/opinion/individualism-versus-communalism/story-e6frgd0x-1226109346928 webstar, m. (2013, february 3). http://www. merriam-webster. com/dictionary/particularism. Retrieved march 22, 2013, from http://www. merriam-webster. co m/dictionary/particularism:

Big Five Personality And Adolescents Daily Development Psychology Essay

Big Five Personality And Adolescents Daily Development Psychology Essay According to J. Belsky’s (1984) process model of parenting, both adolescents’ and parents’ personality should exert a significant impact on the quality of their mutual relationship. Using multi-informant, symmetric data on the Big Five personality traits and the relationship quality of mothers, fathers, and two adolescent children, the current study set out to test this prediction. Adolescents’ agreeableness and parents’ extraversion emerged as predictors of relationship warmth, whereas parents’ openness emerged as a predictor of low restrictive control. In addition, some gender-specific effects emerged. Overall, parents’ and adolescents’ traits equally predicted the amount of relationship warmth, whereas adolescents’ unique personality more strongly predicted the amount of restrictive control. The predictive power of adolescents’ personality increased with age. Personality characteristics that affected relationsh ip quality were partly shared between parents and their adolescent children. Findings support Belsky’s (1984) notion that both parents’ and children’s personality predict the quality of their mutual relationship, though the relative predictive power of children and parents depends on the type of outcome variable and the age of the children. (Denissen, J. J. A., van Aken, M. A. G. & Dubas, J. S. (2009). Introduction According to Schults& Schults (2009), there are 5 factors contained in McCrae and Costa’s big five personality factors. They are Neuroticism, Extraversion, Openness, Agreeableness, and Conscientiousness. In short, it can be called OCEAN. Each alphabet represents one factor. According to McCrae and Costa’s theory, a neurotic may show that one is worried, insecure, and nervous. As for extraverts, they may portray that they are sociable, able to mix-around, and talkative. For those who are open to experience, they are creative and daring in pursuing anything that interests them. A person that is agreeable, he or she is basically good-natured, easy-going towards others and softhearted. Lastly, people with conscientiousness portray that they are careful, both reliable and hardworking. Aim of Research paper The aim of this paper is to know the big five personality development or five factor models that affects adolescence. Besides that, by using the OCEAN theory, in what way can we understand adolescence? Therefore, we will be studying the big five theory that affects the relationships between adolescence and their parents, exploring how maturity in them (adolescence) affect themselves and the surrounding, and the link between empathy and big 5 links with adolescence. Because of parents are involved in one of the study, we will be exploring a little on big five development have on adults. However, it is important to note that the main focus will be on adolescence. Empathy and big 5 personality in adolescence Empathy is a ssociated as tools for controlling aggression in adolescence. In today’s personality research, the five factor model is considered to be dominant, with lots of it being applied. According to the findings obtained, empathy and friendliness has large correlation. In other words, it refers to male and female, boys and girls. There is also positive correlation with conscientiousness, energy, and openness to experience has also been observed. There are about 832 children aged between 12-17 years old participated in the study. It was composed of 408 boys and 424 girls. Questionnaires were distributed in the classroom and administered by a certified psychologist. As for the measurements, The Spanish version of Bryant’s empathy Index for children and adolescents and Big Five Questionnaire were given to them. (Barrio, V. D., Anton, A. & Garcia L. F. 2004)

Contract law assignment Essay Example | Topics and Well Written Essays - 3000 words

Contract law assignment - Essay Example struction despite the fact that they have not communicated their acceptance in writing, hence there is an objective reference that may be drawn that they have accepted the contract with the additional provisions inserted by Mrs. Lowrie, as per the precedent in Brogden v Metropolitan Railway3 where performance of the contract was deemed to constitute unconditional, final and unqualified acceptance, motivated by the offeree’s knowledge of the offer.4 In the case of G. Percy Trentham Ltd v Archital Luxfer6 it was held that the Courts should take into consideration the fact that English law approach to contract formation measures it by the yardstick of the reasonable expectations of sensible businessmen. Therefore, in a dispute between the two parties on price, the written transactions between them will hold more weight and Jerry’s performance of amended contractual terms will render them final and accepted. Hence, the contractual terms will be a contractual price of 150,000 pounds with 6000 pounds withheld subject to conditions stated by Mrs Lowrie. 2. The document signed on April 4 represents substantially, the terms between the parties, since Mrs. Lowrie has set out some terms which have not been rebutted before performance7. However, there are also provisions spelt out in the standard form building contract, as per Clause 4 of the April 4 document, which will be additional contractual documents. (b) (1) This oral statement may be considered to be only a representation, since it was not later spelt out in writing8. Moreover, since this issue was not spelt out in writing, the Court may draw the conclusion that the parties did not intended them to be contractual terms9 and therefore not actionable. (b) (2) (3) These statements will be considered to be contractual terms, since they have been instrumental in inducing Mrs Lowrie into entering the contract.10 Moreover, since these statements have been made very close to the actual date of the contract,

Change the united states into a Utopia (the word means nowhere). What Essay

Change the united states into a Utopia (the word means nowhere). What changes should me made and why should they should be made - Essay Example There are several things that can be done to change America to utopia. Some of these things may have certain disadvantages. However, it is also true that majority of benefits may accrue from them. One of the things that may be done to change America to nowhere is ensuring that barriers are limited for the international community to access America (Frazier et al, 31). This may be done by reducing the number of requirements as well as qualifications that anybody wishing to come to America may have to meet. This may include reducing the number of policies that bar such movements involving migrations as well as immigrations to America. The influx of such people to America is quite advantageous to the American society as well as America as a whole. This is because, when the rate of immigration is heightened, a number of people will find their way into the country. This will be economically beneficial in a number of ways. First, the rate of consumption of the American goods by such a growi ng population will massively shoot. This will place more demands on the goods and services from the American industries thereby impacting positively on the businesses in America. This is quite beneficial to both the American society as well as America as a country. This follows that the economy of the country will be affected in an appreciating perspective, thereby leading to more economic stabilization (Frazier et al, 41). In addition, it is of crucial significance to note that the process of learning is always affected in a certain manner following the entry of alien individuals in a new land. Therefore, changing America to nowhere relates to an increase in accessibility of the country by people of different origin, races, ethnicity as well as cultures (Frazier et al, 47). This promotes the issue of intercultural education. This helps in

LLM EC Competition law Essay Example | Topics and Well Written Essays - 750 words

LLM EC Competition law - Essay Example Within the UK Articles 81 and 82 EC have been incorporated into the Competition Act 1998 (CA). The aim of these articles and the CA is to prohibit agreements, business practices and behaviors that have, or are intended to have, a damaging effect on competition in the UK (in the EU for the EC Articles).1 Article 81 prohibits any dealings that will distort competition within the EU, which includes any agreement from insider trading through to companies discriminating to supply goods or services on the basis of preferential businesses. The sale and supply of goods and services should be open to all members of the class that the company deals with. Also the sale of goods and services should be based on fair and open grounds, examples that the Office of Fair Trading and the EC use to illustrate anti-competitive agreements, in addition to cartels, include: The basis that the EC has used to identify what grounds are anti-competitive can arguably be determined as not economic, but more socially based. On economic grounds could such agreements as shown above not be a way to create a more competitive market, because if the present competitors agree to limit output does this not open the door for new businesses to open up in order for supply to meet the demand. Therefore it is questionable whether the current system of law is really dealing with what is economically competitive on economic grounds3. This is even more apparent with Article 82 EC, which deals with identifying what equates to abusive behavior by a company in respect to EC competition law. In order to be abusive under the company must be in a dominant position, which raises a question on the fairness of this article because if a company is not in a dominant position why is it not abusive This seems to be more of a social rather than an economic factor, because it means that if you are NOT a powerful and dominant company you can do as you wish.4 This illustrates that the grounds that EC law is determining on abuse in fact favors one sector of the economy over others, i.e. the underdogs. Is this not an abuse of competition law, because in certain instances dominant companies are a natural part of the industry's landscape, e.g. water, natural resources and fuel. This indicates that the current approach to determining a breach of competition law is in fact ironically a breach itself. The definition of dominance comes from the cases of United Brands5 and Hoffman-La Roche6 where the ECJ (European Court of Justice) defined the concept of dominance as: A position of economic strength enjoyed by an undertaking which enables it to prevent effective competition being maintained on the relevant market by affording it the power to behave to an appreciable extent independently of its competitors, customers and ultimately of its consumers.7 It is commendable that the ECJ indicates the need to protect the interests of the consumer; however is this determination on the basis of the economic grounds of

Immigration Essay Example | Topics and Well Written Essays - 250 words - 7

Immigration - Essay Example Another set of immigrants was the involuntary transferred slaves from Africa for labor supply to both agrarian revolution and the industrial revolution developments. While agricultural revolution attracted immigrants to rural agricultural areas in America, the later industrial revolution concentrated the immigrants in urban centers. The immigrations however had mixed impacts. While they facilitated economic developments through explored resources, they elicited significant, though controlled social animosity, especially across racial differences (Kennedy, 1996). The current immigrants to the United States are however majorly from Asia and the Latin America, though caused by the same factors as the earlier immigrations, high population growth in host countries, and economic opportunities in America. The current immigrants are however not as economically efficient as the earlier European immigrants. As a result, current immigrants, due to poor skills significantly pose more economic challenges though less social complications are registered (Kennedy, 1996). Kennedy’s argument therefore identifies the same economic drivers of immigration in the two periods, exploration of economic opportunities in America. This is particularly because America promises more opportunities than the immigrants’ countries of origin. Immigration into America has also not been as high as those in other countries have, and continues to induce net economic benefits. Consequently, America ‘can therefore still afford’ to be a nation of immigrants because of the net derived economic benefits. Kennedy, D. (1996). Can we still afford to be a nation of immigrants? Comparing yesterday’s immigration with today’s, a historian is struck by the unprecedented nature of our present situation. The Atlanta Monthly (273.5)

Culture industries Essay Example | Topics and Well Written Essays - 1500 words

Culture industries - Essay Example These are also sometimes known as creative industries. Generally it includes textual, music, television, and film production and publishing, as well as crafts and design. They are knowledge based and labour-intensive industries, and created employment and wealth. By nurturing creativity and fostering innovation, they help the societies to maintain cultural diversity and enhance economic performance. For some countries, architecture, the visual and performing arts, sport, advertising, and cultural tourism may be included as adding value to the content and generating values for individuals and societies (Hesmondhalgh, 2007). All activities which have been eligible for public funding is consider as ‘art’. The division between ‘art’ and ‘commerce’ is ideological and not analytical. The classical music world, though in receipt of enormous public subsidy, cannot be considered deeply commercial. Similarly, though aiming to ‘make it’ at some point, calling struggling pop musicians ‘commercial’ is to misunderstand a lot of what they do. The distributions of funds in these two areas are different. One relies on ‘the market’, and the other on a bureaucratic system of attributing value, and thus money. According to Hesmondhalgh (2007), the last few years have seen a boom in interest in the idea of ‘the cultural industries’ in academic and policy-making circles. In government cultural policy, this boom has been apparent at the international, national and local level. These are concerned fundamentally with the management and selling of a particular kind of work. Since the Romantic movement of the 19th century, there has been a widespread tendency to think of art as the highest form of human creativity. Both Sociologists and Marxists have argued that artistic work is not so different from other kinds of labour, as they say

Crime Prevention Program Essay Example | Topics and Well Written Essays - 2000 words

Crime Prevention Program - Essay Example Forty-seven percent of elementary schools reported one or more violent incidents compared with 74 percent for middle schools and 77 percent of high schools. The Pennsylvania Center for Safe Schools reports that nearly 2,000 Pennsylvania juveniles were arrested for weapons possession and 10 percent reported carrying a weapon in school or on a school bus at least once in the past year. (Walker 1995) Between 1988 and 1994 the rate of violent crime arrests for Pennsylvania juveniles rose by 69 percent. There are more statistics to show that school violence is on the rise. As a result of the obviously rising trends, the majority policy committee this summer launched a series of statewide hearings to examine the issue of school violence. Many different law enforcement experts, physicians, mental health providers, social service workers, teachers, school administrators, parents, concerned citizens and government officials testified to help determine the causes and possible solutions to school violence. The causes - whether the increases in single-parent families, increased violence on television, desensitization to violence by the media, or a decline in morals - can be debated over and over. Attention is now focused on how to stop these trends now and make inroads to our young children before it is too late. The General Assembly is starting to offer solutions and remedies. Several members of the House and Senate have announced introduction of legislation aimed at punishing the offender. Pennsylvania already has some of the nation's toughest statutes relating to juvenile crime, many enacted during Gov. Tom Ridge's previous special session on crime. Government is now looking into ways to strengthen and expand upon these. Too many proposals have been introduced which simply address the punishment of a child after a crime has occurred. My bills would attempt to stop the violent acts from ever occurring in the first place. THE MANDATORY SCHOOL VIOLENCE REPORTING ACT The first piece of legislation introduced is entitled the "Mandatory School Violence Reporting Act." This measure would allow schools and law enforcement officials to more easily distinguish those children most likely to commit violent acts before one occurs. Under this legislation, each principal, dean or other person who acts as the chief operating or executive officer of a public, private, parochial, vocational, or charter school, college or university shall make an incident report to law enforcement authorities concerning all incidents of a crime of violence which occur on the property or ground of the school, college or university. The incident report would include such information as the names, addresses and telephone numbers of the victim or victims, the accused and any witnesses. The names, addresses and telephone numbers of the parents or guardians of any minors involved as a victim, accused or witness to the incident also will be included in the report. Other information to be included would be a full description of the incident, what, if any, weapons were used or threatened to be used, a description of any injuries, and indication of whether law enforcement was contacted, and whether or not an arrest was made. The report would be filed with the local law enforcement agency and a copy would be provided to the Pennsylvania State Police for their use in compiling a detailed statewide report of school violence. This bill does not presume to

Women's Sufferage Movement (NAWSA and AWSA) Term Paper

Women's Sufferage Movement (NAWSA and AWSA) - Term Paper Example In the earliest days of these movements, the major driving force was always the need to enable women to vote in the elections. The National American Woman Suffrage Association (NAWSA) and the American Women Suffrage Association (AWSA) have indeed played a great role in trying to bridge the gap that always existed and making the lives of women better throughout the country1. However, the core of the argument in this respect concerns the success of these women movements in their activities. This argument arises out of the general feeling that the activities of these movements have not always addressed the fundamental discrimination that faces women in the country. The major focus of these women’s organizations in the early days of formation was basically to secure the right to vote. However, in the present case, these movements are always in a constant search for equity between men and women in all spheres of life. It has indeed been realized that the activities of NAWSA in the suffrage movement was always absorbed in dealing with the challenges faced by minority women in the marginalized areas of America. In this regard, it was therefore much difficult for these organizations to realize their ultimate objectives. In any case, it was always imperative that the organizations address the challenges faced by the minority women in America. ... In the same manner, it was further realized that there was a lot of infighting between the women movements mostly emanating from the need to gain recognition across the country. Without doubt, the infighting was certainly a ground that never favored the activities of these organizations. It must be admitted that woman’s suffrage movements actually became a vital force in the fight against the discrimination of women in the country. However, much success for the organizations would be realized in the event of a united force seeking to address the fundamental issues affecting the women. For instance, in 1914, Paul and Burns broke from the NAWSA when they formed the Congressional Union which later changed its name to the National Woman’s Party. As a result of this divide, it was realized that the activities of the organization actually diminished as much focus was now geared toward leadership jostles and other aspects of the organization instead of the major focus of seeki ng to address the injustices that were directed towards women in the country. The success of these women suffrage movements has therefore been much limited compared to their potential to address the needs of women in the country. Despite the common feeling that NAWSA and AWSA have not really performed to their full potential, it must be realized that on the overall scorecard, it can be stated that the women’s movements have indeed played a great role in the creating a sense of equity between the lives of women and men in entirely all phases of life in the United States. Much success for these organizations has been realized to the extent that the United States is presently ahead in terms of gender equity for most of its

Dr Pepper Snapple Group Inc Essay Example for Free

Dr Pepper Snapple Group Inc Essay Dr Pepper Snapple group, Inc. is a major integrated brand owner, bottler, and distributer of nonalcoholic beverages in the United States. In 2007 they had net sales of $5.748 billion, 21 manufacturing facilities and approximately 200 distribution centers in the United States. They are the number one Company in carbonated soft drink products in the United States. Their business strategy is to invest most heavily in their key brands to drive profitable and sustainable growth by strengthening consumer awareness, developing innovative products, and brand extensions to take advantage of evolving consumer trends, improving distribution and increasing promotional effectiveness. Dr Pepper Snapple Group, Inc. also wants to focus on driving growth in their business with emerging categories, through brand extensions, new product launches, and selective acquisitions of brands and distribution rights. The company has a future goal of significantly increasing the number of branded coolers and other cold drink equipment over the next few years, which is expected to provide an attractive return on investment. The company also intends to leverage its integrated business model to reduce costs by strategically creating greater geographic manufacturing and distribution coverage and to be more flexible and responsive to the changing needs of large retail customers by coordinating sales, service, distribution, promotions, and product launches. A question came into play of whether or not a profitable market opportunity existed for a new energy beverage brand to be produced, marketed, and distributed by the company in 2008. With the company’s current strengths, business strategy, and positive reputation, it would seem to be a good move. But one must first consider the competition, customer, and if the company itself can successfully introduce a new product to a specific market. The company has several succinct strengths. They have a strong portfolio of leading consumer- preferred brands. This means that they have a diverse portfolio of bottlers, distributors, and retailers with a wide variety of products and provide a foundation for growth and profitability. Their Snapple brand is also a leading ready to drink tea. Overall, in 2007 more than 75 percent of Dr Pepper Snapple Group, Inc. volume was generated by brands that hold either the first or second position in their category. The strength of these key  supporting brands has served as a platform for lunching innovations and brand extensions in the past such as Accelerade RTD, a ready to drink sports drink that launched in late May 2007. The company therefore had experience in what it truly meant to create a new branded energy drink which would serve to be useful, as the strategy would be similar. Entering a new product market. A second strength the company possesses is their Integrated Business Model. This provides opportunities for net sales and profit growth through the alignment of the economic interest of its brand ownership and its bottling and distribution business. Thirdly, they have strong and long standing customer relationships. This is so important for the success of a company. They have a wide range of strong relationships from bottlers and distributors, to national retailers, large food service, and convenience store customers. They also have strong relationships with some of the most important U.S. retailers including Walmart, Safeway, Kroger, and Target. Another strength is their attractive positioning within a large, growing, and profitable market. They hold the number three position in the United St ates, Canada, and Mexico beverage market. The company has a great competitive edge, as they cater to the need for convince and the demand for product with health and wellness benefits more so than any of their competitors. Dr Pepper Snapple Group, Inc. also has a broad geographic manufacturing and distribution coverage. They have 21 manufacturing facilities and approximately 200 distribution centers in the United States. The company has strategically laced their warehouse at or near bottling pants and geographically dispersed them across sales regions to ensure company products are available to meet consumer demand. This enables them to better align their operations with customers, reduce transportation costs, and have greater control over the timing and coordination of new product launches. Another strength is their strong operating margins and significant stable cash flows. The breadth and strength of the Dr Pepper Snapple Group, Inc. product portfolio has enabled the company to generate strong operating margins, which combined with relatively modest capital expenditures, have delivered significant and stable cash flows. This in turn creates stockholder value by enabling the company to consider a var iety of alternatives, such as investing in its business, reducing debt and returning capital to its stockholders. Lastly, they have an experienced executive  management team. They all have an average of more than 20 years of experience in the food and beverage industry. The team has a broad experience in brand ownership, bottling, distribution, and enjoys strong relations both within the industry and with major customers. They also have diverse skills that support operating strategies, including driving organic growth through target and efficient marketing, reducing operating costs, enhancing distribution efficiencies, aligning manufacturing, bottling, distribution interests, and executing strategic acquisitions. Dr Pepper Snapple Group, Inc. realized they had a weakness, as they were the only major nonalcoholic beverage company with no energy drink brand of their own. They also recognized an opportunity, no company had yet positioned themselves as an adult energy drink. Going into the Energy beverage market also seemed to correlate with what their future and current goals were. Industry analysts were projecting an average annual growth rate of 10.5 percent from 2007 to 2011. Also, since their current demographic was more health conscious then the c ompetition, which gives them a competitive competency, they also had another untapped opportunity to market their energy drink by differentiation. Currently, there are five major competitors that dominate the U.S. energy beverage market: Red Bull North America, Hansen Natural Corporation, Pepsi-Cola, Rockstar Inc., and Coca-Cola. Pepsi and Coca-Cola also compete with what Dr Pepper already offers from an industry and market point of view. Sadly, when it comes to advertising funds available, Dr Pepper has some funds available, but not nearly close to what Red Bull has. With that being the case, we feel that an avoidance of the competition, by going the route of a product innovation technique by means of differentiation, would be the best route for Dr Pepper Snapple Group, Inc. to be successful. There are some warning signs in the industry. The energy beverage market has experienced product proliferation and price erosion in recent years. Proliferation resulted from line extensions new packaging and size, and market segmentation. Existing brands also typically offer regular and sugar free verities which have a sizeable share already in the market. Brand position typically emphasizes an energy boost, metal alertness, refreshment, and taste. This is why our product differentiation positioning is so important for the brand to be truly successful. Several opportunities for product differentiation exist. One of which are the ingredients. Specifically, a new brand could augment the energy and mental alertness benefits by increasing the amount of herbs, vitamins, and natural ingredients. Secondly, no brand has positioned itself as an adult energy drink. Adults between the ages of 35 to 54 consumed energy beverages at a rate that was only slightly less than consumers under 24. Thirdly, the packaging. All the energy brands on the market lacked meaningful differentiation. They all looked the same. With the product, they felt it would be smart to introduce a new drink with a re-sealable lid, something that would stand out in the crowd. The current energy beverage consumer typically consists of males between the ages of 18-24. Energy beverages are most often consumed in the afternoon, the second most popular time of day is morning consumption. Convenience stores and supermarkets are the dominant off-premise retail channels for energy beverages. In general, energy beverage manufactures with a broad product line and an extensive distribution network have had the greatest success in gaining shelf space in supermarkets and mass merchandisers for their brand. This would correlate with Dr Pepper Snapple Group Inc. strength of having great relationships with their vendors. We would recommend that they follow suit with partnerships with the dominate off-premise retail channels, but as a more health conscious beverage. The solution that we came up with for the Dr. Pepper Snapple Group was to incorporate all of these opportunities into a new product called RAM, which stands for Real Alive Micro-Nutrients. The product’s target market will be adults ages 25- 44 both males and females, who are interested in their health. In specific we are targeting the working middle class. Our average consumer would be someone working long hours that need constant energy throughout the day, even after work when they need to go home and take care of their families. They are constantly on the go and busy. When developing a new product you must implement the marketing mix. The first being the product, RAM energy drink. Our product is focused on providing the same alert and energized feeling as traditional energy drinks, without including ingredients that have harmful side effects. Other drinks such as Red Bull can lead to dangers such as cardiac arrest, headaches, insomnia, type two diabetes, and many other health issues (Top 10  Energy Drink Dangers). Our new product RAM, will be replacing ingredients that lead to these dangers with more vitamins. For example our product will not include ingredients such as Carnitine, Guarnana, Ginseng, and Ginko Biloba. All of which are commonly used in energy beverages but there presence is not clearly reflected on their labels. Inst ead they cover it up by listing them as â€Å"part of a 5000- mg energy blend† these ingredients can be extremely dangerous (Higgens). Instead, we will have ingredients such as Iron, Biotin, Zinc, Omega -3 fatty acids, antioxidants, Vitamins A, B1, B2, B3, B5, B6, B9, B12, C, D. All of these attributes to healthy energy levels but are a more natural way of doing so. Another detail of RAM will be lower calories, right now out of the five leading companies in the energy beverage market, not including sugar free products, Monster has the lowest calories being 200 per 16oz can. We want our product RAM to be around 150 calories per bottle, with only about 25 grams of sugar. Compared to Monster, which has 54 grams of sugar. RAM will also only be made up of natural flavors with no added artificial flavors or colors added, whereas the other lead competitors all ad coloring and most admit to adding artificial flavoring when some do not list the specification, which usually means they are trying to hide something. We want our customers to know every little ingredient that makes up RAM and hopefully this will build trust and r elationships in return. Many people are just now starting to notice all of the potential dangers that energy drinks contain, which is why our product will stand out as a healthier choice that offers the same benefits. The look of our product will be completely unlike any other energy drink, which are usually un-sealable cans. RAM will be sold in a 17 ounce recyclable cardboard bottle with a re-sealable screw on cap, similar to those that Vita Coco coconut water uses. This type of bottling will fit better with the target market’s lifestyle because the container will be easier to bring on the go with no spills or messes. They are also able to drink some now and easily save the rest for later. When designing the prototype of the bottle we choose the colors dark blue and black so that they would be gender neutral and attract the more mature market. The label is also clear and easy to read. We suggest that RAM only starts off introducing two flavors and see how they perform and introducing a new flavor wi thin the next 8 months of the campaign. The two flavors to start  with might be RAM berry and citrus, because they are common and consumers might be more willing to try. From there they can extend the product line even further by offering a sugar-free option and even being sold in packs of four or large cases. The next aspect of the marketing mix to look at with RAM is pricing. We think that it is best to price themselves competitively at about $2.15 a bottle. Which is only a few cents cheaper than drinks such as Monster and Amp depending on the location. The third part of the marketing mix is place. Dr Pepper Snapple Group, Inc. has a wide range of strong relationships from bottlers and distributors, to national retailers, large food service, and convenience stores, such as 7-11, and their customers. They also have strong relationships with some of the most important U.S. retailers including Walmart, Safeway, Kroger, and Target. Building on their current strength of market channels, we felt that off premise retailers wo uld represent the best choice for the product to be carried. Lastly, we have to figure out the promotion that will be used for RAM. Since our funds are low compared to competitors, and we are going to avoid any conflict, we will be focusing on giving out samples while the product is being first introduced. We recommend the company hires sales reps to go to local grocery stores, with whom they already are doing business with, to give out samples to customers for them to try the new drink. It would also be a good idea to promote the new brand at events such races, athletic games, and concerts that our target market would be attending. This can be as simple as setting up a tent offering free samples and coupons. We also recommend using social media as a platform because it is extremely cost efficient and we can easily select our target. By means of analyzing the company’s strengths, tactics, opportunities, weaknesses, and threats, we were able to come up with a product that would be successful. Dr Pepper Snapple Group, Inc. vision statement says, â€Å"It is our vision to be the best beverage business in the Americas. Our brands have been synonymous with refreshment, fun, and flavor for generations, and our sales are poised to keep growing into the future.† We feel that by building on their current strengths and marketing a product by means of differentiation through its ingredients, demographic, unisex packaging, and partnerships with loyal vendors, we will have a success with RAM. Real, Alive, Micro-nutrients. Works Cited Higgens, John. Energy Beverage: Content and Safety. (2011). Print. Top 10 Energy Drink Dangers. Caffeine Informer. 24 Apr. 2012. Web.

Leadership Essay Example for Free

Leadership Essay The importance in developing greatness and achieving success lies within the ability to carry out Level 5 leadership. It is evident that companies who are Level 5 leaders have prospered greatly and attained stock returns at least 3 times the markets (Collins, 2005). Taking this into consideration those companies who did not possess level 5 leaders were able to achieve success only for a period of time but failed to sustain it any longer than that. Humility and will are behaviours that make up the qualities of a level 5 leader and their importance lies in the fact that having this quality either can make or break a company. Over many years, out of a large number of companies that were researched, only a small number of them truly sustained their growth and this came down to whether or not the leaders of these Fortune 500 companies sat atop the hierarchy or whether they lacked the level 5 trait. There are also implications for todays management and the issue of whether executives need to plan for the future and weigh the costs against the benefits of certain projects. Workplace branding is also an important factor that needs to be taken into consideration by Level 5 leaders as they have huge potential to influence their organizations brand. Furthermore, level 5 leadership is an attribute that can be developed but is not for everyone. Analysis Leadership is a significant element in any business as without it, a business is doomed to fail right from the start. Having a strong leader can eliminate disputes and internal problems. A company must have internal strength before it can be strong enough to outperform the general market. Humility in a Level 5 Leader We can characterize a level 5 leader by many unique traits however, the two most important according to Jim Collins is humility and will. Collins depicts these leaders as modest and willful, shy and fearless (Collins, 2005). Jim Collins defines a level 5 leader as an executive in whom genuine personal humility blends with intense professional will (Collins, 2005). He describes a hierarchy where level 5 leaders sit on the top and exhibit these tendencies while working in professional frameworks supported by effective teamwork. Since a level 5 leader is said to have both humility and will, level 5 leaders exhibit a twofold quality, therefore, humility is positively acknowledged as a quality of successful leaders. Humility is a key aspect to level 5 leadership and those that emboss this quality often credit others, external factors, and good luck for their companies success (Collins, 2005). These types of leaders, when commenting on their company success will praise the employees for contributing their skills and efforts to its triumph and shy away from giving themselves attention. According to a report, a leader who has humility is unlikely to impose their own personal vision on others and is more likely to admit any flaw in their own vision (Lawrence, 2006). Instead of crediting themselves and their own efforts they exhibit a type of nature that allows them to recognize others. Leaders with humility dont seek success for their own gloryand theyre first to accept blame for mistakes (Mind Tools Ltd. , 2013). Level 5 leaders possess the seed (Collins, 2005) which is a quality that allows them to subjugate to something larger than themselves (Collins, 2005). This is a powerful virtue and one that sets those companys who succeed apart from those that fail. Those leaders that possess humility managed to transition their companies from good to great. We have seen in comparison companies that failed to do this, their downfall was their lack in humility. As a result, we can make the connection that humility is necessary to a companys success. A company is a network of people who work as a team and leaders that display humbleness towards their employees, by taking responsibility when things go wrong and recognizing the team for their hard work, will reach eminent success. Companies that exhibited this kind of behaviour included Kroger Co, Kimberly-Clark, and Gillette to name a few, while others such as AP, Scott Paper, and Bank of America were comprised of leaders that were self centered. It is evident that these types of leaders led their company to destruction especially during the 2007 to 2008 crisis. In this case and every other, humility matters [because] chaos could have been averted if appointment committees had recruited Level 5 leaders (Mind Tools Ltd. , 2013). Collins was able to change the worlds view about what makes a great leader which many thought was charisma and personality. The mistake most of these comparison companies made was believing that level 5 leaders gentle and shy nature would bring them down when in reality, those characteristics are what brought them to the top. Comparison company leaders felt that charisma and forwardness was the way to the top of the hierarchy however, they soon found out this was not the key to success. Other important characteristics that mold a level 5 leader is discipline, determination, and integrity. While most people believe that having an extreme personality is necessary, they fail to recognize that these traits are what makes up some peoples personalities, which is what makes them great leaders. Jim Collins emphasized Darwin Smith in this respect; a man with iron will (Collins, 2005) and one that never stopped having faith in the success of his company. There arises a compelling need for leadership in a business and this need stems from the desire to grow and achieve higher goals [which] never develops, (Martin, 1999) if there is no potent leader in place. Corporate Changes in Leadership As only 11 Fortune 500 companies flourished to greatness, the attributes each company possessed in similarities was Level 5 leadership. These 11 companies that made Collins list averaged returns 6. 9 times greater than the markets, (Collins, 2001) doubling the returns of their rivals. There have been many attempts to change a corporate vision by changing leadership however, setting a new direction has not shown anticipated results nor has articulating a fresh corporate vision (Collins, 2001). The mistake most companies have made is focusing more on the direction of the business rather than the people implementing the strategy. World leaders have sought to take advantage of this unique approach by having the right people on the management team and then divulging into the what question many have asked. Having a company comprised of the right people is the most important step because these types of people can adapt to changing circumstances rather than having to adapt the companys direction to match the teams vision. What leaders such as Darwin Smith did, was develop a hedgehog concept where they can simplify a complex world into a single, organizing idea (Collins, 2001) and take their company to new lengths. Kimberly-Clark Kimberly Clark, a paper company, was one of these that had remained successful after experiencing a change in leadership. With Darwin E. Smith in position to act as CEO, the company was transformed into the giant success that it is today. Initially, Kimberly-Clark was just like any other old paper company that was considered good but not great. All that changed when Darwin Smith became CEO in 1971. This man was credited with turning Kimberly-Clark into an innovative consumer products powerhouse (Anshuman, 2005). The first step to its transformation was the elimination of the Kimberly-Clark mills. Many people were skeptical about the move but Darwins determination allowed the company to overcome its rivals and beat the market. It was his strength and leadership that paved the way for its transformation. Anshuman mentions in his blog that Smith made sure his leadership team consisted of those people that met his standards and separated them from those who did not (2005, October 22). By building strength within the company first, Darwin was able to create strength externally as well, which gave the company an advantage and allowed it to expand geographically. Furthermore, Darwin pushed his efforts towards strengthening the companys position in the tissue segment of the paper industry (Anshuman, 2005). It was evident that these newly implemented strategies were thriving since stockholders experienced returns of 19. 6% annually (Anshuman, 2005) and it was his qualities of crediting others for the companys success that truly brought it to greatness. Before Darwin, Kimberly-Clarks CEO was headed in the wrong direction as its stock had fallen 36% behind the general market, (Collins, 2005) and this was no small number. The reason for this fall was because the companys leadership team was not focused on its main operations and the areas that would bring the company to greatness which in turn caused Kimberly-Clark to fall short. This downfall was brought by Kimberly-Clarks failure to keep up with early disposable diaper improvements and market innovations (Funding Universe, n. d. ). Clearly Smith had the right idea when he took the initiative to merge with Scott Paper. After its transformation, Kimberly Clark was generating stock returns 4. 1 times greater than the general markets (Collins, 2005). Kimberly-Clark became the leading consumer paper products company in the world, (Collins, 2005) outperforming not only the market but even other giant, well known, companies such as Hewlett-Packard, General Electric, and Coca-Cola. Kimberly-Clark was on Collins list because the company was able to sustain greatness after they had attained it for the first time. Smith succeeded in making Kimberly-Clark a great company and this was possible because he had the qualities of a level 5 leader. It is duly noted that transforming a company from good to great is not an easy task but those leaders holding this paradoxical combination of traits, (Collins, 2005) those of humility and professional will, have the ability to achieve this prominence. What Kimberly-Clarks team and other great companies did was not starting something new but essentially taking the action to stop doing something they have done for many years. To discontinue a main part of their business is what led them to become great. For Kimberly-Clark, that meant it would have to stop doing paper mills, (Collins, 2001) for other companies it may mean eliminating unnecessary or time consuming strategies. This company did not achieve success over night or by some miracle but through simplicity and diligence (Collins, 2001). Kroger Co Kroger Co, a grocery store chain, was normally seen as an average company or nothing out of the ordinary until it dramatically transformed and started racking up large returns. When it broke free of its mediocrity to beat the stock market by 4. 16 times, (Collins, 2001) it continued its rally and in a 15 year period Kroger outperformed the market by 10 times (Collins, 2001). Before this occurred however, Kroger was run by leaders that were less likely to succeed and turn the company around to sustainability. From the early years, Kroger was a successful company because its strategy emphasized customer wants and needs rather than the organizations itself, although for the first 80 years it was nothing more than average. However, a main reason for Krogers experienced growth lay in its acquisitions such as the one with Dillon Companies Inc. in 1983 which smoothed Krogers transition into [becoming] a coast-to-coast operator of food, drug and convenience stores (The Kroger Company, 2013). During the time of this acquisition, Lyle Everingham was CEO of Kroger and his leadership skills led the company to utilize extensive consumer research to focus on meeting customer needs first, rather than on what suited Kroger best, (Zwiebach, 2008) which is the vision Kroger initially set out in the beginning and proved to be successful. The acquisition with Dillon was not the most significant either but it was Krogers merger with Fred Meyer that developed the companys geographic culture as well as created the widest variety of formats in the foot retailing industry (The Kroger Company, 2013). This merger under the direction of the next CEO, Joseph A. Pichler, created a major buzz and resulted from his outward looking perspective. All of these leaders possessed the skills that allowed them to sustain the growth in the business which was seen in the many years Kroger beat the stock market. Following the years of average performance, the leaders from there on in all had something in common; they were all level 5 leaders who contributed their own efforts to continuing Krogers growth and from 1973 to 1998, Kroger outperform the market by 10 times (Collins, 2001). 1973 was Krogers turning point and leaders realized that the current model was going to continue demonstrating average performance so they took the initiative and began eliminating, changing or replacing every single one of its stores (Thill, 2003) to fit new certainties. The common link between these companies was their approach: a down-to-earth, pragmatic, committed-to-excellence process (Collins, 2001). In other words, this framework kept successful companies on the right path and molded them into their strong counterparts that were able to uphold their greatness. The changes in leadership that these companies experienced resulted in momentum change where this increase in energy encouraged them to keep going and carrying it on with greater velocity until exceptional results were produced.

How To Improve Tourism in Malaysia

How To Improve Tourism in Malaysia TABLE OF CONTENTS EXECUTIVE SUMMARY Based on the question 1, I have observed and I have my own point of view what can I make to improve the tourism in Malaysia. I have stated 5 points for Ministry of Tourism can develop or improves more. Malaysia is peaceful country therefore we must keep it stay this way. The views of mine what is needed to develop is very good because it can bring Malaysia to succeed. Besides that, Malaysia has education and culture that can be learned for more knowledge as well as to raise the fame of Malaysia and bring Malaysia’s tourism to a whole new adapt level as well as in technology. INTRODUCTION (QUESTION 1) The Ministry of Tourism in Malaysia is in charge who everything about Tourism for this country. In Malaysia, the Tourism that is very succeed and a head from other countries in Malaysia is Kuala Lumpur, capital city and Putrajaya is the country’s administrative capital. The Ministry of Tourism develop tourism in Malaysia because of an interesting places and historical places. Not only that, Ministry of Tourism has their important role to make Malaysia better and modern in Tourism. Ministry of Tourism also build up the central region. Every building or places in Malaysia have its own mark, if we describe it, we knew that was the building or the place. Example of the central region are vibrant towns and cities, towering buildings and exciting places of interest make up the urban landscape of Malaysia’s central region. This region comprises the federal territories of Kuala Lumpur and Putrajaya as well as the state of Selangor. The region boast gleaming megastructures, heritage quarters and world – class events. The majestic Petronas Twin Towers is a major draw among visitor to Kuala Lumpur. It is one of the country’s iconic landmarks, and one of the world’s tallest buildings. Further south, Putrajaya is hailed as the ‘Intelligent Garden City’ for its harmonious blend of infrastructure and nature. In Selangor, the ultra – modern Sepang International Circuit (SIC) sets the stage for the annual Petronas Malaysia Formula 1 Grand Prix, attracting motorsports fans from aroun d the globe. As the country’s hub for commerce and finance, the central region is equipped with state-of-the-art infrastructure and top-notch facilities. It is home to Kuala Lumpur International Airport as well as Port Klang, the largest port in the country. Filled with unique attractions, the central region is a lively and exciting destination. Discover a microcosm of modern Malaysia in this region. 1.1 HOW MINISTRY OF TOURISM CAN DEVELOP THE TOURISM INDUSTRY IN MALAYSIA The Ministry of Tourism can upgrade the tourism and can develop more Tourism in Malaysia. First thing, Ministry of tourism should do a promotion and tells the world wide about the fascinating of Malaysia to other countries so that can attract them comes to our country. The Ministry of Tourism can tell other countries by showing our tourism websites, they can calls straight to the office, build more big giant screen at the side of the roads so that the citizens can see about the Tourism of Malaysia when they pass by, brochures and flyers will distributes to all over the countries. Second thing, some places of interest that the Ministry of Tourism can develop more is Kl Tower, Jalan Puncak, Off Jalan P.Ramlee. The Ministry Tourism must create more beautiful inside it so that the tourist can enjoy a magnificent view from the observation tower. Next, upgrade dine at the Atmosphere 360 Revolving Restaurant, adding more interesting and delicious dishes. Then for the Animal Zone, Ministry can develop by adding more animals so that it will bring more exciting to the tourist. XD Theatre can upgrade the system so that the movie be more good quality. Third thing, about the transportation. There are many types of transportation in Malaysia. By air, from the airport to the city, by sea, by road, by rail and others. Tourism of Malaysia must improves the transportation. It is for the safety and also make the citizens in Malaysia more comfortable. I take air as example. By air, the state-of-art Kuala Lumpur International Airport (KLIA) is the main gate away into the country. KLIA is situated in Sepang, about 55 km from Kuala Lumpur, Malaysia airlines is complemented by AirAsia, the budget carrier and also Malaysia (MAS). Ministry of Tourism can improves more the facilities in both plane. The fourth Tourism Malaysia also needs to develop more Shopping Dining places. Selangor has an abundance of shopping malls. Most shopping malls, are designed with special themes and boast plenty of recreational facilities for all in the family. Especially the shopping malls, the tourism of Malaysia must build more shopping malls because Malaysian people loves to go for shopping. Every day in shopping malls, at least 10,000 people comes went for shopping. The management in shopping malls must include shop that is different from other countries and that can only have in Malaysia. This can make tourist from other country comes to Malaysia to buy it. Next is the dining, the food and beverages should add more variety of dish out a variety of local, western and international cuisine. This will attract the tourist to come to Malaysia to have a try. The Ministry of Tourism must develop more choices for the visitors and tourist that came to Malaysia. They must add more air – condition er in the restaurants. The fifth Ministry of Tourism can develop is Malaysia’s Events and Recreation. Selangor is a great venue for a wide range of events, from cultural celebrations to action-packed sporting activities. Malaysia should add more events and recreation. The tourist loves to travel and likes to do activities. By this method, Malaysia can gain more profit if the Ministry of Malaysia develop more recreation places. Nowadays, most everyone likes the theme park and extreme park. For theme park, tourism of Malaysia can improves the Sunway Lagoon more exciting games for all the Malaysia and tourist to enjoy an exhilarating time with the various rides and games. For the extreme park, most of teenagers loves to play this for them to release their stress. This is a great place for professionals and amateurs of extreme games to flaunt their stuff. 2.0 CONCLUSION Based on question 1, the 5 points that I stated, the Ministry of Tourism really should develop that in order for Malaysia to succeed. Ministry of Tourism can take Malaysia country to lead in tourism. I feel confident that if the Ministry of Tourism can do the points that I have stated, I am sure that Malaysia’s Tourism can get to the highest rank of tourism all over the world. Malaysia also have the potential to gain more profit if the Ministry of Tourism can attract the tourist to come to Malaysia and also keep the Malaysian citizens stays in Malaysia. Not only that, the benefits if the Ministry of Tourism do my alternative is citizen from other countries can say to their friends from other countries that Malaysia is really a good place to visit and an interesting place to gain experience and also create memorable memories. 3.0 INTRODUCTION (QUESTION 2) Malaysia’s population represents almost all of the main ethnic group of Asia. New updates of population for now in Malaysia is about millions of them. Malaysia has a number of other races too. Malaysia is a free and peaceful country. In Malaysia, we have our Prime Minister who is Dato’ Seri Najib bin Tun Abdul Razak. The major people who stayed in Malaysia is, Malay, Chinese and Indian. For the other races besides the major races is called minority races. For example, Punjabi, Sarawakian and also Sabahan races. In addition, there was a history about Malaysia and also Malaysian people. Due to the history, the Peranakans of the ‘Straits Chinese’ is built and the meaning of that is mixed of Chinese – Malay blood. Besides that, in Malaysia, Islam is the official religion in this country. Therefore, the biggest population in Malaysia mostly is Muslims and because of this, there is many attraction that pull them to convert. Nowadays in Malaysia, some of th em many has converted to Muslim. Malaysia is popular with their foods, games, the tourism, beaches, forest and other nature. The national language in Malaysia is Bahasa Malaysia and is official language. Other languages used in Malaysia are, in English, Tamil, Chinese, Telegu and Punjabi. For Chinese people, there are many different types of Chinese languages spoken by them. Cantonese is widely spoken by Chinese people in Malaysia. Besides that, Mandrin, Hokkien, Hakka and also Foochow. The ministry of education has stated and make a decision that in each school, all subject must be taught to the students in Bahasa Malaysia and also English Language only. Others than this is not appropriate to be taught because this is not fair to other foreign students who studied in that schools. Most Malaysian citizen is very good and we in here respect every culture and religion. 3.1 CULTURE OF MALAYSIA There are many culture in Malaysia, with different ethnics of group. Everyone in Malaysia has its own culture and traditions. There was a history of culture in Malaysia long time ago back in 1971. The government has come up with a ‘National Cultural Policy. This terms defined as Malaysian culture. Malaysia is a fair and balance country to the citizens. Malaysia provides a number holidays based on a festivals, normal public holidays on Saturday and Sunday. Besides that, during very important Birthday of Royal’s, King, Sultan and also the date of date of someone important to this country. For example, the date of Prophet’s Birthday. The public holidays in Malaysia is different. Each states will have the different date of public holidays. There is one public holidays that are same for all over the states in Malaysia, the most important dates in is Hari Merdeka (Independence Day) on 31 August, commemorating the independence of the Federation of Malaysia in 1957. Anoth er one that is also same public holiday are Labour Day (1 May). Now about each major religion for each citizens in Malaysia. Islam is the official religion in Malaysia. For Muslim, the holiday falls on Hari Raya Aidilfitri, Hari Raya Aidiladha, and Maulidur Rasul. Next for Chinese people holidays are Chinese New year, Cap Goh Mei and also their Mooncake festival. Next, for Hindus people, they will have their holidays on Deepavali and Thaipusam. The Hindus people will celebrate and gather together at the Batu Caves. Then, the Christians will have their Christmas Day on 25 December every year. 3.2 MALAY CULTURE TRADITION We will start with culture. There are 3 main culture in Malaysia. First is Malay culture. Malay is very a polite religion. For Malays, they believes with Allah, heaven and hell. Malays must obey the rules and must pray 5 times a day. It defined as ‘Solat’. Malays will use their hands when they eat. They will wash their hands and eat with hands. Malays will open their shoes before they entered each house and when they meet their relatives, they will shake hand. For younger, they will kiss the hands who is older than them. It shows as a respect for the elder. But for Muslims, there are rules where the Malay women and Malay man who did not get married yet can’t touch each other hands. For example, only Malay women can shake hands with women same goes with Malay man can shake hands with everyone except Malay women that is not related to. So if they meet, they can only smile and bow instead touching each other. The Malays have their own traditional clothes. For clothes, Malays have their own traditional clothes. For girls and women, they have Tudung, Baju Kurung, Baju Kebaya, Jubah. For boys and man, they have Baju Melayu, Songkok and Sampin. Next, the tradition games for Malays. These games usually only practice at village and hometown by our old great grandfather and grandmother. There are known as Hopscotch, Congkak, Gasing, Sepak Takraw, Batu Seremban and Silat. But these days, nothing is played anymore at this generation by kids and teenagers, Next, Malays food, Malays people are allowed to eat ‘Halal’ food only. There is variety of food especially during Hari Raya. Rendang, Ketupat, variety of Hari Raya biscuits, Lemang is the main dish that will be served only one time a year. Malays food usually is hot and spicy. During Hari Raya Aidilfitri, the Malays will make an ‘open house’. Malays is popular with their ‘Sambals’ in every dishes or rice. Malays also celebrated their festivals. Malays have its own unique festivals such as engagements and wedding. For example, Malays man can get married for 4 times and they can have 4 wives only not more than that if they can afford to take care of them. Then they will make a ceremony when they get married. They will invite their family members and friends to their wedding. 3.3 CHINESE CULTURE TRADITION Second main culture in Malaysia is Chinese. They have their own believes. They always respect the elders so much. They have loving culture. Most of them lived together in on house. For example, the grandparents until their grandchildren lived in together. This is what brings their family so close and never fall apart. They respect each other. They help each other and they will own their self in their family business. The Chinese people also practice a handshake. For them is slightly different from the Malays. Chinese believes for Man and Women can shake their hands whether they have married or not. But many older Chinese lower their eyes during the greeting as it is also sign as respect to each other. Their tradition has comes in. It has stated must avoid with white wrapping paper as it symbolizes death and mourning. They must avoid yellow wrapping paper too as it is the colour of royalty. Next is their traditional clothes. Every year their theme is in Red colour. For girls and women, Cheongsam is their tradition clothes. Cheongsam comes in short and also long types. Both is very nice when they wear it. For boys and man, Samfu. Samfu comes in many colours. Besides that, if they get an offer gifts, they must take it with the right hand and if the gift they receive is quite large, they must take it with both hands. Next, the gifts that they received they cannot just opened it. During their festivals, Chinese New Year, it is in tradition that they will have an Oranges. A boxes of oranges. Then they will distribute and share it with friends or their customers. But during on the first day of Chinese New Year, they cannot sweep the floor. They believes that it will give a bad luck to them. They always make ‘Makan Besar’ where there is a lot variety of food that is served on the tables during Chinese New Year In Malaysia, the Chinese practices that people that got married already usually must give ‘Angpau’ to those who still did not married yet and to the small kids. But in other country like China, those who started work already must give the ‘Angpau’. 3.4 INDIAN CULTURE TRADITION Last main culture in Malaysia is India. Indian people has its own believes. They are polite people and really respectful people. They are patient even though usually many people looked down on them. They also have their own language, religion, food and the arts. For Indian language, the most popular that they use for their spoken is Tamil, Telungu and Malayam. Nowadays, about 13 percent Indian is now has converted to Indian Muslims Indian foods is really popular with their spices and herbs. There are thousands of spices and herbs that can cure sick peoples. Indian tradition foods really brings name at the highest spot in Malaysia. Especially the curries. There are many types of curries that can be make, chicken curry, fish curry, mutton curry and a lot more. The most famous cuisine of the Indian is Thosai, Roti Canai and Idli. This dishes can be eaten with Daahl, Curry and Chutney to make the dishes become more delicious. Muruku is very usually have when Deepavali festivals. Besides that, Most of the Hindus are vegetarian and the Indians cannot eat beef because they have their own believes. Mahatma Gandhis Birthday is a fore father. He is a member of past generations that has tribute good things and bring Indian people into peace. He is born on 2 of October. Not only Diwali the Indian celebrate, the Indian also celebrates Thaipusam. Based on their festival, it defines as the festival of lights. They will mark ‘Ponggal’. It defines only when new year they will put it at home-based and doors with all family gathers together. India have many temples that are build and popular all over the world. The most well-known example of Indian architecture is the Taj Mahal, built by Mughal emperor Shah Jahan to honor his third wife, Mumtaz Mahal. Taj Mahal is always came up in Television. The actors usually make a filming at there because it is so nice and beautiful place. It combines elements from Islamic, Persian, Ottoman Turkish and Indian architectural styles. That is some of the unique of Indians. 4.0 CONCLUSION Based on these 3 different cultures and traditions, I have learnt a lot of knowledge about them. I respect their cultures and their traditions. Each cultures and traditions have their own believes and trust. For Chinese, I really adored with their customs ’Angpau’ and an oranges. I’m impress with their tradition that all family lives together in one big house. Besides that, their traditional clothes are very nice in Red colour. One of the reason I adore because red colour is one of my favourite colour too. For the Indian cultures and tradition, I find it their foods are really good and mostly Indian foods that attracts people in Malaysia. For me, their curry chicken and roti canai is what attracts me. I love to eat that food. Last but not least, Malay, my own religion, culture and tradition. I am really glad and proud with it. There are many rules we have to obey, like obey to our parents. During the Hari Raya Aidilfitri, all types of foods, family all gathering together and also with the traditional clothes. Baju Kebaya is most likely I wear during any festivals. I really feel excited and happy to know about others culture and tradition. Now I want to know more about it so that I can more gain knowledge as it bring goods for people in Malaysia future.

Elements of Fiction :: essays research papers

Elements of Fiction   Ã‚  Ã‚  Ã‚  Ã‚  The Adventures of Tom Sawyer and Huckleberry Finn by Mark Twain, is consider to be a fine example of American Literature. The book raised a lot of controversy, it was publish after the Civil War, and it talked about the reality of America and its society. Some of the Themes of the story are, Moral and Social Maturation, Society’s Hypocrisy, and freedom through social exclusion. At the opening of the novel, Tom is engaged in and is generally the organizer of childhood pranks and make-believe games. As the novel progresses, these initially consequence-free childish games begin to take on more and more gravity. Tom begins to lead himself, Joe Harper, Huck, and, Becky Thatcher into increasingly dangerous situations. He also finds himself in predicaments where he must put his concern for others above his concern for himself, such as when he takes Becky's punishment and when he testifies at Injun Joe's trial. As Tom begins to take initiative to help others instea d of himself, he shows his increasing maturity, competence, and moral integrity. Tom's adventures to Jackson's Island and McDougal's Cave take him away from society. These symbolic removals help to prepare him to return to the village in a new, more adult relationship to the community. Though early on Tom looks up to Huck as much older and wiser, by the end of the novel Tom's maturity has surpassed Huck's. Tom's personal growth is evident in his insistence, in the face of Huck's desire to flee all social constraints, that Huck stay with the Widow Douglas and become civilized. Twain complicates Tom's position on the border between childhood and adulthood by ridiculing and criticizing the values and practices of the adult world toward which Tom is heading. Twain's harshest satire exposes the hypocrisy and often the essential childishness of social institutions such as school, church, and the law, as well as public opinion. He also mocks individuals, although when doing so he tends to be less biting and focuses on flaws of character that we understand to be universa l. Twain shows that social authority does not always operate on wise, sound, or consistent principles and that institutions fall prey to the same kinds of mistakes that individuals do. In his depiction of families, Twain shows parental authority and constraint balanced by parental love and indulgence. Though the Widow attempts to restrain and punish Tom, Aunt Polly always goes soft because of her love for her nephew.

Aluminum Essay -- Elements Natural Resources Science Essays

Aluminum Hello buddy! How is the weather in Paris? It is extremely cold in New York and there is snow all over the place. The reason I am writing is to give you the information you wanted on aluminum. I have everything you would possibly want to know about everything from mining to recycling, but I will begin with a little background on the element first. Aluminum is the third most abundant element in the Earth's crust and was probably formed during the birth of our solar system through collisions of hydrogen atoms under intense heat and pressure. Aluminum never occurs as a metal in nature and is only found in the form of its compounds, such as alumina, because of its strong affinity with oxygen. It is this special bond for oxygen that explains why it withstood all attempts to prepare it in its elemental form until well into the nineteenth century. The aluminum industry was founded in 1854, but it was not until the late 1880's that a method was found to bring down the prices and permit aluminum to be used in a wide variety of ways. Most of the aluminum in the world today is made from Bauxite. It was first discovered in 1821 near Les Baux, France. It was formed by the weathering of aluminous rocks such as feldspar, nepheline, and clays. During the weathering, these rocks are decomposed and leached out, leaving behind a residue of ore rich in alumina, iron oxide, and silica. Most of these large Bauxite deposits are found in the tropical and the subtropical climates, where heavy rainfall, warm temperatures, and good drainage combine to encourage the weathering process. Because Bauxite is usually found near the surface, it is mined by open-pit methods. After the extraction of the Bauxite, it must be converted to A... ...dditional information, you could get in touch with the Reynolds Aluminum Recycling Company of America for tips to construct your program. Lorin Industries could also help since they are the worlds largest job shop anodizer of aluminum. As for myself, I could just call any of my references that I leave on the bottom of this letter if I need any additional information. Take care pal and I will see you very soon. References 1. Altenpohl, D. G., Aluminum Viewed from Within, (1981). 2. Ammen, C. W., Casting Aluminum, (1985). 3. Bakker, M., Encyclopedia of Packaging Technology, (1986). 4. Burkin, R. R. Production of Aluminum and Alumina, (1987). 5. King, F., Aluminum and its Alloys, (1987). 6. Pampillo, C. And Biloni, H., Aluminum Transformation Technology and Applications, (1980). 7. Peck, M. J., ed., World Aluminum Industry in a Changing Era, (1988).

The Strange Case of Dr. Jekyll and Mr. Hyde by Robert Louis Stevenson E

The story â€Å"The Strange Case of Dr. Jekyll and Mr. Hyde† by Robert Louis Stevenson conveys the theme of duality in nature in which man is fighting himself, or in this case, another version of himself. Being a psychology major, it is interesting to see a case this serious over how an alter ego can control the main psyche up to the point where it no longer conveys influence, but instead manipulation. In order to understand the control an alter ego can eventually have on the individual, it is important to comprehend exactly what an alter ego is and how an individual can lose dominance over it. A common misconception with this story is the readers’ belief that Dr. Jekyll suffers from schizophrenia. Schizophrenia (also called dementia praecox) is a psychotic disorder characterized by progressive deterioration of the personality, withdrawal from reality, hallucinations, delusions, social apathy, and emotional instability. In layman’s terms, someone who suffers from schizophrenia is born with this disease and believes they hear voices, or see images, in their minds commanding them to complete certain tasks. They have no idea who the voices are or when they came to exist, but eventually they give into the demands in order to silence the voices. Subsequently, they withdraw themselves from society in the process. These symptoms do not accurately match up with the symptoms of Dr. Jekyll. Dr. Jekyll did extract himself towards the end of the story only because he could no longer manipulate his transformations. Nothing in the story reveals him being born with such a disease. Due to this, he cannot be classified as a schizophrenic. Another universal misconception is that Mr. Hyde is Dr. Jekyll’s split personality. This seems comprehensible ... ... song represents the emotions tied in with someone who has an alter ego. The movie â€Å"Mr. Brooks† is a reflection of the story of Dr. Jekyll and Mr. Hyde and how he battled with himself to contain control over his mind and his nature. This is how each source reflects the story of â€Å"The Strange Case of Dr. Jekyll and Mr. Hyde†. Works Cited Stevenson, R. Louis. "The Strange Case of Dr. Jekyll and Mr. Hyde." The Norton Anthology. New York: W.W. Norton & Company, Inc., 2008. Print. Mr. Brooks. Dir. Bruce A. Evans. Perf. Kevin Costner. Blockbuster: 2007, Film. Celesty. â€Å"Demon Inside.† Song and lyrics retrieved 3 May 2012. Hamilton, John. "Dr. Jekyll and Mr. Hyde." Imdb.com. Web. 3 April 2012. Florentino, Sonya. â€Å"Alter Ego†. Poems by Sonya Florentino. New York, New York. Penguin Publishing. 2009. 48. Print. The Strange Case of Dr. Jekyll and Mr. Hyde by Robert Louis Stevenson E The story â€Å"The Strange Case of Dr. Jekyll and Mr. Hyde† by Robert Louis Stevenson conveys the theme of duality in nature in which man is fighting himself, or in this case, another version of himself. Being a psychology major, it is interesting to see a case this serious over how an alter ego can control the main psyche up to the point where it no longer conveys influence, but instead manipulation. In order to understand the control an alter ego can eventually have on the individual, it is important to comprehend exactly what an alter ego is and how an individual can lose dominance over it. A common misconception with this story is the readers’ belief that Dr. Jekyll suffers from schizophrenia. Schizophrenia (also called dementia praecox) is a psychotic disorder characterized by progressive deterioration of the personality, withdrawal from reality, hallucinations, delusions, social apathy, and emotional instability. In layman’s terms, someone who suffers from schizophrenia is born with this disease and believes they hear voices, or see images, in their minds commanding them to complete certain tasks. They have no idea who the voices are or when they came to exist, but eventually they give into the demands in order to silence the voices. Subsequently, they withdraw themselves from society in the process. These symptoms do not accurately match up with the symptoms of Dr. Jekyll. Dr. Jekyll did extract himself towards the end of the story only because he could no longer manipulate his transformations. Nothing in the story reveals him being born with such a disease. Due to this, he cannot be classified as a schizophrenic. Another universal misconception is that Mr. Hyde is Dr. Jekyll’s split personality. This seems comprehensible ... ... song represents the emotions tied in with someone who has an alter ego. The movie â€Å"Mr. Brooks† is a reflection of the story of Dr. Jekyll and Mr. Hyde and how he battled with himself to contain control over his mind and his nature. This is how each source reflects the story of â€Å"The Strange Case of Dr. Jekyll and Mr. Hyde†. Works Cited Stevenson, R. Louis. "The Strange Case of Dr. Jekyll and Mr. Hyde." The Norton Anthology. New York: W.W. Norton & Company, Inc., 2008. Print. Mr. Brooks. Dir. Bruce A. Evans. Perf. Kevin Costner. Blockbuster: 2007, Film. Celesty. â€Å"Demon Inside.† Song and lyrics retrieved 3 May 2012. Hamilton, John. "Dr. Jekyll and Mr. Hyde." Imdb.com. Web. 3 April 2012. Florentino, Sonya. â€Å"Alter Ego†. Poems by Sonya Florentino. New York, New York. Penguin Publishing. 2009. 48. Print.

Gasb and Fasb Essay

Board is to establish and improve standards of state and local governmental accounting and financial reporting that will result in useful information for users of financial reports and guide and educate the public, including issuers, auditors, and users of those financial reports. source: http://www. gasb. org/ FASB: The mission of the Financial Accounting Standards Board is to establish and improve standards of financial accounting and reporting for the guidance and education of the public, including issuers, auditors, and users of financial information. ource: http://www. fasb. org/ Similarities & Differences: Both boards share the following objectives: 1. To be objective in its decision making and to ensure, insofar as possible, the neutrality of information resulting from its standards. 2. To weigh carefully the views of its constituents in developing concepts and standards. 3. To promulgate standards only when the expected benefits exceed the perceived costs. 4. To bring about n eeded changes in ways that minimize disruption to the continuity of reporting practice. . To review the effects of past decisions and interpret, amend or replace standards in a timely fashion when such action is indicated. The main difference between the two is that the GASB is specific to individual state legislatures and the FASB is on a federal level, so their scope is much broader. Compare and contrast GASB and FASB. Explain objectives and how they are similar and different. Describe how the modified accrual basis of accounting differs from full accrual accounting. The Governmental Accounting Standards Board (GASB) and the Financial Accounting Standards Board were created to establish accounting and financial reporting standards for governmental and not-for-profit organizations. The GASB for governments and the FASB for not-for-profit organizations. Governmental and not-for-profit organization financial statements serve the purpose and needs of their users. These users include governing boards, investors and creditors, taxpayers and citizens, and organizational members, donors and grantors, regulatory and oversight agencies, and employees and other constituents. Users of these statements should be able to assess an organization financial condition, compare an organization’s actual performance with the budget, determine compliance with appropriate laws, regulations and restrictions on the use of funds and evaluate efficiency and effectiveness. (Granof, 2007, pg. 13) The GASB places importance on accountability and feels that the government should be accountable to citizens. In achieving this goal the objectives of the GASB is that organizations are accountable to the citizens. This accountability insists that financial reporting information that will reveal whether current-year revenues are enough to pay current-year expenses; demonstrate whether budgets were adhered to; and mission The objective for the GASB is to set standard in accounting and financial reporting for state and local governments. These standards are to provide useful information for the users of financial reports. In achieving this goal the objectives of the GASB is that organizations are accountable to the citizens. This accountability insists that financial reporting information that will reveal whether current-year revenues are enough to pay current-year expenses; demonstrate whether budgets were adhered to; and assist users in assessing cost and accomplishments of the government organization. According to the GASB users should be able to determine the operating results of the entity for the year with the use of its financial reporting by providing information about sources and uses of financial resources, how the entity financed its activities and meet its cash requirements, and whether the organization financial position improved or eteriorated due to operations. Ensuring that financial reports allow users to determine what level and if the government entity will be able to meet its obligations by providing information on the financial condition and position, about its physical and nonfinancial resources and disclousrue of legal or contractual restrictions on resources and their risks. The F ASB’s mandate is to set accounting and financial reporting for not-for-profit organizations. The FASB determined that financial reporting should provide information that help users make decisions about the allocation of resources, assess services and the ability to continue to provide service, assess how managers discharge their stewardship responsibilities and their performance. In addition, the FASB requires that information is provided about economic resoreces, obligations and net resources of an organization, periodic performance of the organization, how cash and liquid assets are spent and its borrowing and repayment and explainations and interpretations to understand financial information. Differences between GASB and FASB is that the GASB sets standards for state and local governments while the FASB set standards for the federal government. Another difference is that GASB feels that government organizations should adhere to budget compliancy while the FASB does not place specific emphais on budgets but on managers and their manangement . The modified accrual basis is a form of accounting where expenditures are recognized on a accrual basis and cash basis. When using the modified accrual basis revenues are recognized in the period they become available and measureable. On the other hand the full accrual basis of accounting calls for the recognition of revenues and expenses when they are incurred no matter when the monetary transaction takes place.

High School Dropout Rates Essay

extravagantly take aim drop surface is referred to student quitting graduate(prenominal) naturalise prematurely or out front graduation. Many reasons and factors argon responsible for displace out of naturalise. Dropping out of disciplinehouse may be a al integrity(p) reason of the claw or a logical agreement between the child and the p atomic number 18nt. Some reasons are due to end to go find work, avoidance of bullying, embossment from poor grades, and unplanned pregnancy at aim.Most students find the easy dash out of a monotony of spiritedness in getting themselves out of the figure routine, in a way this is a behavioral disorder. In lieu of psychologist argument, drop out is the withdrawal from pulling out from a social institution near especially for the reason of disillusion and instruction of apathy to the conventional values in such institution. Dropout Rate With the graduation sum up of about 71%, number of dropout constitutes one of the factors for the non-graduating 29%.The rate of amply school dropout is silently becoming an epidemic. Commonly, students age kinsfolk is within the range of 16-24 years. According to the joined nation Department of Education, though the general rate of dropout seems to be on a downward disposition since 1960 till date, it is pregnant to timbre however, that there exists a sharply uneven distribution in the demo across regions, race and gender. For example, Hispanics high school dropout is put at 41 per penny of the existing figure of 9.3% for both(prenominal) male and female since 2006.And it is worthy of note that this population sums about 17% of the constitutional population of jejuneness in the stated age bracket. Male population makes up about 60% of dropout rate. Rate of dropout among Non- side of meat speaking youth is higher than the face speaking youth, researched by Cardenas (Jay P. Greene 2002). Students from poor berth with poor standard of living are scotchally disadva ntaged constituting the major mathematical group among the incidence of dropouts in United conjure ups.The trend for Hispanics dropout rate is increasing yearly. The National focus for Education Statistics submitted that Hispanics dropout rate doubles what is obtainable in about a decade ago. With the current progression and increased immigration, the Hispanics are expected to top the populous nonage list in the United State totally about 21% from the yield 17%. This will definitely dethronement a significant increase in the growth of high school dropout for the youth age by the end of nigh year.Economic Importance of High School Dropout The worry about the incidence of dropout is the succeeding(a)(a) implication of decreased gracious potentials to wait on productively in the growing decomposable world. Human technological advancement, compliance with ICT revolution, and human capacity empowerment all spend a penny their foundational preparatory ground from students lea ving high school. It is crucial age in ones suppuration that should not be corrupted with dropout. High school diploma in a way contributes to higher income and improved economic status.Moreover, their involvement in crime is a major menace posed to the society. In addition, they depend longer on States resist whereas such support could have been invested into another productive develop of the economy. In conclusion, it is a collective introduce the society is yet to completely mop out incidence of high school dropout. The failure to do so is endangering the future of the economy with unqualified generations of poorly educate ones. The need to safeguard the looming silent epidemic is here. Let us safe our tomorrow and say no to high school dropout.